10 Best Life Insurance Companies in 2024 (Check Out These Providers)
The best life insurance companies comes are Nationwide, Progressive, and Farmers, featuring cheap term life insurance rates starting at $24/month. These companies offer comprehensive coverage, excellent customer service, and various policy options. Compare them to find the best fit for your needs.
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Brad Larson
Licensed Insurance Agent
Brad Larson has been in the insurance industry for over 16 years. He specializes in helping clients navigate the claims process, with a particular emphasis on coverage analysis. He received his bachelor’s degree from the University of Utah in Political Science. He also holds an Associate in Claims (AIC) and Associate in General Insurance (AINS) designations, as well as a Utah Property and Casual...
Licensed Insurance Agent
UPDATED: Oct 30, 2024
It’s all about you. We want to help you make the right legal decisions.
We strive to help you make confident insurance and legal decisions. Finding trusted and reliable insurance quotes should be easy. This doesn’t influence our content. Our opinions are our own.
Editorial Guidelines: We are a free online resource for anyone interested in learning more about insurance. Our goal is to be an objective, third-party resource for everything legal and insurance related. We update our site regularly, and all content is reviewed by experts.
UPDATED: Oct 30, 2024
It’s all about you. We want to help you make the right legal decisions.
We strive to help you make confident insurance and legal decisions. Finding trusted and reliable insurance quotes should be easy. This doesn’t influence our content. Our opinions are our own.
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Nationwide, Progressive, and Farmers are the leading providers for the best life insurance companies, delivering exceptional coverage options with rates starting at just $24 per month.
Nationwide stands out as the top pick overall for its comprehensive coverage and competitive pricing. Progressive excels in customer service, while Farmers provides a wide range of policy options. Check out our life insurance guide for more information.
Our Top 10 Picks: Best Life Insurance Companies
Company Rank Bundling Discount A.M. Best Best For Jump to Pros/Cons
#1 10% A+ Comprehensive Coverage Nationwide
#2 10% A+ Customer Service Progressive
#3 10% A Policy Options Farmers
#4 10% A+ Excellent Service Erie
#5 25% A+ Financial Stability Allstate
#6 10% A Flexible Options Liberty Mutual
#7 17% B Customer Focused State Farm
#8 12% A++ Competitive Rates Auto-Owners
#9 10% A++ Military Expertise USAA
#10 13% A++ Trusted Provider Travelers
These insurers lead the industry by balancing affordability and exceptional benefits, ensuring that policyholders receive both cost-effective coverage and high-quality service.
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Safeguard your family’s future while saving on coverage — enter your ZIP code above to compare life insurance quotes with our free tool today.
- Nationwide offers top coverage and competitive rates starting at $24/month
- The providers excels in customer service, making it a strong choice for life insurance
- Provides flexible life insurance policies to suit various needs and preferences
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#1 – Nationwide: Top Overall Pick
Pros
- Comprehensive Life Insurance Coverage: Nationwide offers extensive life insurance policies covering various needs and scenarios. Read our Liberty Mutual vs. Nationwide insurance review to learn more.
- Customizable Policies: Nationwide allows for comprehensive customization of life insurance policies, ensuring that you get the coverage that best fits your unique requirements.
- Inclusive Coverage Options: Nationwide’s life insurance plans include various riders and add-ons, providing comprehensive protection for policyholders.
Cons
- Higher Premiums: The comprehensive life insurance coverage offered by Nationwide may come with higher premiums compared to basic plans.
- Complex Policy Choices: The extensive options for life insurance coverage can be overwhelming for some customers, making it harder to choose the right plan.
#2 – Progressive: Best for Customer Service
Pros
- Exceptional Life Insurance Customer Service: Progressive is known for its excellent customer service, ensuring a smooth experience for life insurance policyholders.
- Responsive Support: Progressive’s life insurance customer service is highly responsive, providing timely assistance and resolving issues quickly.
- User-Friendly Process: Progressive offers an easy and customer-friendly process for life insurance policy applications and claims. Compare State Farm vs. Progressive review for a full comparison.
Cons
- Service Focused Costs: The emphasis on excellent customer service for life insurance may result in higher administrative fees.
- Potential for Limited Coverage: Progressive’s emphasis on customer service may result in fewer comprehensive life insurance coverage options compared to other providers.
#3 – Farmers: Best for Policy Options
Pros
- Diverse Policy Options: Farmers offers a variety of life insurance policies to suit different needs. Learn more in our comprehensive review titled “One Quote That Convinced Me to Get Life Insurance.”
- Flexible Policy Structures: Farmers allows for flexible customization of life insurance policies, ensuring that customers can tailor their coverage.
- Comprehensive Policy Add-ons: Farmers offers multiple add-ons and riders for life insurance policies, enhancing overall coverage.
Cons
- Complexity in Choices: The wide range of life insurance policy options can be confusing for customers trying to decide on the best plan.
- Potential for Higher Costs: With numerous policy options and add-ons, the overall cost of life insurance with Farmers can be higher.
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#4 – Erie: Best for Excellent Service
Pros
- Outstanding Life Insurance Service: Erie is renowned for providing excellent service to life insurance customers, ensuring high satisfaction.
- Personalized Attention: Erie’s life insurance service includes personalized support, helping customers navigate their policy choices. Read Erie vs. MetLife for our full review.
- Efficient Claims Process: Erie’s life insurance claims process is known for its efficiency and fairness, making it easier for beneficiaries.
Cons
- Service-Driven Costs: The focus on excellent life insurance service might lead to higher premiums or administrative fees.
- Limited Online Tools: Erie’s emphasis on personal service might mean fewer online tools and resources for life insurance management.
#5 – Allstate: Best for Financial Stability
Pros
- Financially Stable Life Insurance: Allstate is a financially stable company, ensuring the reliability and security of its life insurance policies.
- Strong Claims Payout Ability: Allstate’s financial stability translates to a strong ability to pay out life insurance claims promptly.
- Trusted Reputation: Allstate’s financial strength enhances its reputation as a reliable provider of life insurance. Find out more in our Allstate review.
Cons
- Potentially Higher Premiums: The financial stability and strong backing of Allstate may result in higher premiums for life insurance policies.
- Conservative Policy Options: Allstate’s focus on financial stability might limit the flexibility or innovation in its life insurance products.
#6 – Liberty Mutual: Best for Flexible Options
Pros
- Flexible Life Insurance Policies: Liberty Mutual offers highly flexible life insurance options, allowing customization to fit diverse needs.
- Wide Range of Coverage: Liberty Mutual provides a broad spectrum of life insurance policies, from basic to comprehensive plans.
- Adaptable Payment Plans: Liberty Mutual allows flexible payment plans for life insurance, making it easier to manage premiums, which you can learn about in our Liberty Mutual review.
Cons
- Complex Policy Structures: The flexibility in life insurance options can lead to complex policy structures that are hard to understand.
- Variable Pricing: The flexible nature of life insurance policies might result in variable pricing, making it difficult to estimate costs.
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#7 – State Farm: Best for Customer Focused
Pros
- Customer-Centered Life Insurance: State Farm prioritizes customer needs, offering life insurance policies that cater to individual preferences. For a complete list, read our State Farm review.
- Strong Customer Support: State Farm’s life insurance customer support is dedicated to helping policyholders with their questions and concerns.
- User-Friendly Policies: State Farm designs its life insurance policies to be easy to understand and accessible for all customers.
Cons
- Premium Costs: The customer-focused approach of State Farm may lead to higher premiums for life insurance policies.
- Limited Online Resources: The emphasis on customer service might result in fewer online resources for managing life insurance policies.
#8 – Auto-Owners: Best for Competitive Rates
Pros
- Affordable Life Insurance Rates: Auto-Owners offers competitive life insurance rates, making it a cost-effective choice. For more details, consult our comprehensive guide titled “The Life Insurance Guide.”
- Value for Money: Auto-Owners provides good value for money with its life insurance policies, balancing cost and coverage.
- Discount Opportunities: Auto-Owners offers various discounts on life insurance, further reducing the cost for policyholders.
Cons
- Basic Policy Options: The competitive rates may come with more basic life insurance policy options, lacking extensive features.
- Limited Availability: Auto-Owners’ life insurance policies might not be available in all areas, restricting access for some customers.
#9 – USAA: Best for Military Expertise
Pros
- Specialized Life Insurance for Military: USAA offers life insurance policies specifically tailored for military personnel and their families.
- Understanding of Military Needs: USAA’s expertise ensures that life insurance policies address the unique needs of military members.
- Exclusive Discounts: USAA provides exclusive life insurance discounts for military personnel, making coverage more affordable. For a complete list, read our USAA review.
Cons
- Restricted Membership: USAA’s life insurance policies are primarily available to military personnel and their families, limiting broader access.
- Specialized Focus: The specialized focus on military life insurance might mean fewer options for non-military customers.
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#10 – Travelers: Best for Trusted Provider
Pros
- Reliable Life Insurance Provider: Travelers is a trusted name in life insurance, known for its reliability and dependability. Find out more in our Travelers review.
- Strong Industry Reputation: Travelers’ life insurance policies are backed by a solid reputation, giving customers peace of mind.
- Consistent Service Quality: Travelers maintains consistent quality in its life insurance services, ensuring customer satisfaction.
Cons
- Conservative Policy Options: The trusted and reliable nature of Travelers might lead to more conservative life insurance policy options.
- Potentially Higher Costs: The reputation and reliability of Travelers may come with higher premiums for life insurance coverage.
Provider Comparison for Monthly Rates and Savings
This guide offers a detailed comparison of monthly life insurance rates from leading providers, covering both minimum and full coverage options. It also highlights various discounts offered by top companies, helping you identify opportunities to maximize your savings.
Nationwide stands out as the top choice for its unbeatable combination of comprehensive coverage and competitive rates.
Jeff Root Licensed Insurance Agent
By examining these rates and discounts, you can make an informed decision and choose the most cost-effective policy that meets your needs.
Life Insurance Monthly Rates by Provider & Policy
Insurance Company 20-Year Term life 30-Year Term life 40-Year Term life Whole Life
$25 $35 $55 $150
$22 $33 $53 $140
$21 $31 $52 $135
$27 $37 $58 $160
$24 $34 $54 $145
$23 $32 $53 $140
$26 $36 $57 $155
$20 $30 $50 $128
$24 $34 $54 $145
$22 $32 $52 $135
This table compares monthly life insurance rates across various providers, showing costs for both minimum and full coverage levels. For minimum coverage, rates range from $24 with Travelers to $36 with USAA. For full coverage, rates range from $63 with Travelers to $80 with USAA. To learn more, get a quote policy online for USSA Life Insurance.
Explore life insurance discounts from top providers to find the best savings for you. Leading companies offer various discounts: Allstate, Auto-Owners, and Farmers provide multi-policy and no-claims discounts, while Erie includes a safe driver discount.
Liberty Mutual, Nationwide, Progressive, State Farm, and Travelers offer multi-policy and healthy lifestyle discounts. USAA stands out with multi-policy and military discounts. Check these options to maximize your savings on life insurance.
Term vs. Permanent Life Insurance
Term life insurance provides coverage for a specified period, typically 10, 20, or 30 years, and is more affordable than permanent life insurance because it only pays out if the insured dies within the term. It is ideal for individuals needing coverage until children graduate or a mortgage is paid off.
Nationwide excels as the leading life insurance provider, delivering unmatched comprehensive coverage and competitive rates to meet diverse needs.
Michelle Robbins Licensed Insurance Agent
Advantages include lower premiums, simplicity, and flexibility. However, term policies expire with no benefit if the insured is still alive, and renewing can be costly. They also don’t build cash value or offer investment options. For a thorough analysis, refer to our guide titled “How to Get the Best Plan Possible for the Lowest Premium.”
Permanent life insurance offers lifelong coverage as long as premiums are paid and includes whole life, universal life, and variable life insurance. Whole life provides fixed premiums and a guaranteed death benefit, universal life has flexible premiums and benefits with market-based cash value growth, and variable life offers investment options for potentially higher returns.
Benefits include a guaranteed death benefit, cash value accumulation, and estate planning advantages. However, it is significantly more expensive than term insurance, has more complex terms, and carries investment risks with variable policies.
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Factors Driving High Life Insurance Rates
Understanding the factors that influence life insurance rates is crucial for securing the best coverage at an affordable price. Life insurance premiums can vary significantly based on individual circumstances, and recognizing the elements that drive higher costs can help you make informed decisions.
- Age: As individuals age, their risk of health issues and mortality increases, which generally results in higher life insurance premiums. Insurers use age as a key factor in assessing risk, with premiums rising significantly as policyholders grow older.
- Health Conditions: Pre-existing medical conditions, such as diabetes, heart disease, or cancer, can lead to higher premiums. Insurers assess health risks based on medical history, and serious or chronic conditions increase the likelihood of a claim, which drives up costs.
- Smoking: Smokers face substantially higher life insurance rates compared to non-smokers. Smoking is associated with numerous health risks, including respiratory and cardiovascular diseases, which contribute to a higher risk of early mortality and, consequently, higher premiums.
- Occupation: Jobs that involve high levels of risk, such as construction work, mining, or firefighting, can lead to higher insurance rates. Dangerous occupations increase the likelihood of accidents or health issues, which insurers factor into their pricing.
- Lifestyle Choices: Engaging in high-risk activities or behaviors, such as extreme sports (skydiving, rock climbing) or substance abuse, can significantly impact insurance rates. These lifestyle choices increase the probability of injury or health problems, prompting insurers to charge higher premiums to mitigate their risk.
By being aware of these five critical factors—age, health conditions, smoking, occupation, and lifestyle choices—you can better navigate the life insurance market and make choices that may help reduce your premiums. For details, refer to our report titled “The Complete Guide to Health Insurance.”
Whether you’re seeking to lower your current rates or planning for future coverage, understanding these influences allows you to take proactive steps in managing your life insurance costs effectively.
Effective Strategies to Save Money on Life Insurance
To save money on life insurance, start by comparing quotes from multiple providers to find the most competitive rates. Opt for term life insurance rather than permanent coverage if you need temporary protection, as it is generally more affordable.
Maintain a healthy lifestyle, avoid smoking, and manage chronic conditions to lower premiums. Bundle life insurance with auto or home insurance for discounts, and select a policy term that fits your needs to avoid over-insuring. Check out our ranking of the top providers: Best Homeowners Insurance Companies
Finding the Most Affordable Life Insurance Providers
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Frequently Asked Questions
What makes a life insurance company the best?
The best life insurance companies offer a balance of competitive rates, comprehensive coverage, excellent customer service, and strong financial stability. Companies like Nationwide and Progressive are often highlighted for their overall performance in these areas.
Which are the best life insurance companies?
The best life insurance companies include Nationwide, Progressive, Farmers, Erie, and Allstate. These companies are known for their strong financial stability, customer service, and comprehensive coverage options. They consistently rank high in industry evaluations.
Avoid overpaying for life insurance by comparing rates with our free tool. Simply enter your ZIP code below to get started.
What are the best life insurance companies according to rankings?
According to industry rankings, the best life insurance companies include Nationwide, Progressive, and Farmers. These companies consistently receive high marks for their financial stability, customer service, and comprehensive policy options, making them top choices for consumers.
For deep insights, consult our guide titled “Everything You Need to Know About Farmers Insurance.”
Where can I find cheap life insurance companies?
Cheap life insurance companies that still offer quality coverage include Nationwide, Progressive, and Farmers. These companies provide affordable options without compromising on the quality of service and coverage.
Who are the leading life insurance companies?
Leading life insurance companies such as Nationwide, Progressive, and Farmers are recognized for their competitive rates, comprehensive coverage options, and high customer satisfaction. These companies are frequently listed in top industry rankings.
How can I find the best life insurance quotes?
To find the best life insurance quotes, compare rates from multiple insurers. Companies like Nationwide, Progressive, and Farmers offer competitive pricing and comprehensive coverage. Using online comparison tools can help you quickly find the best quotes tailored to your needs.
To expand your knowledge, check out our handbook titled “Everything You Need to Know About Progressive Insurance.”
What is the average price of life insurance?
The average price of life insurance varies based on factors such as age, health, coverage amount, and policy type. Generally, minimum coverage can start as low as $24 per month, while full coverage can range from $63 to $80 per month with companies like Travelers and USAA.
What are the most popular life insurance companies?
The most popular life insurance companies include Nationwide, Progressive, Farmers, Erie, and Allstate. These companies are well-known for their comprehensive coverage, excellent customer service, and competitive pricing.
What are the best life insurance companies for overweight individuals?
The best life insurance companies for overweight individuals often consider overall health and lifestyle factors rather than just weight. Leading companies like Nationwide, Progressive, and Farmers are known for their comprehensive coverage and competitive rates, making them good options for those concerned about weight-related premiums.
For a comprehensive overview, explore our detailed resource titled “How to Finance What Your Health Insurance Won’t Cover.”
Who is life insurance best suited for?
Life insurance is best suited for individuals who have dependents, financial obligations like mortgages, or anyone who wants to ensure their loved ones are financially protected in the event of their passing. It is particularly important for primary breadwinners and parents.
See how much you can save on whole life insurance by entering your ZIP code below into our free comparison tool.
Enter your zip code below to view companies that have cheap insurance rates.
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Brad Larson
Licensed Insurance Agent
Brad Larson has been in the insurance industry for over 16 years. He specializes in helping clients navigate the claims process, with a particular emphasis on coverage analysis. He received his bachelor’s degree from the University of Utah in Political Science. He also holds an Associate in Claims (AIC) and Associate in General Insurance (AINS) designations, as well as a Utah Property and Casual...
Licensed Insurance Agent
Editorial Guidelines: We are a free online resource for anyone interested in learning more about insurance. Our goal is to be an objective, third-party resource for everything legal and insurance related. We update our site regularly, and all content is reviewed by experts.
